The Goodwood Festival of Speed (FoS) is an annual motorsports festival with its highlight of modern and historic motor racing vehicles taking part in a hillclimb in the grounds. Held in July on the Goodwood estate, it is now the premier UK car event for manufacturers to showcase new launches, and other brands to aftermarket parts and solutions to car owners.

Graphitecture has, for many years now, provided branding and associated build elements for clients at Goodwood FoS. The entire festival takes place outside, and although it's scheduled for July most years, the weather is usually very challenging during the month-long build of the exhibition stands.

Over the past two years alone, we have supplied endless internal and external graphics for Bentley, Rolls Royce, Honda, Toyota, McLaren, MG, Lotus and Pirelli for their primary exhibition stands, hospitality activations, and their supercar and first-glance paddocks.

External branding includes huge stretched graphics, often with intricate patterns that need a seamless installation, and doors/internal walls that all need to colour match precisely. In 2025, we supplied and pre-fitted over 1000m of track to create perfectly square branding - where sometimes the ground elevation is not level at all!

Internally, we have fitted a vast array of fabric walls, floor graphics, dibond and foamex signage, full vinyls for walls and windows, lightboxes, fret cut vinyl messaging, stretched canvas prints and 3D logos!

Challenges at Goodwood are many. Access is frustrating as the event is in the middle of the countryside. Wind, rain and general inclement weather make keeping to an installation schedule demanding - the event space got shut for a full day one year! But the results are very rewarding and it's definitely one of the highlights of the year for Graphitecture.