In June, every year, the Cannes Lions International Festival of Creativity takes place in the South of France and is home to the world's most prestigious advertising awards. It takes over Cannes for a couple of weeks to showcase and celebrate creativity, effectiveness and innovation in the global advertising, marketing and communication industries.

There are hundreds of activations, parties and events taking place outside of the Palais and the beaches along La Croissette. The whole town gets branded, literally.

Graphitecture has worked at the festival every year since 2015, and we're so proud to work at Cannes Lions to help bring to life our clients' ideas and visuals. For a London-based graphics supplier, it is a challenging environment - where logistics, planning, pre builds and experience are key to making sure all the branding fits correctly, it gets installed correctly and we use the products that are fit for purpose in the blazing heat of the French Riviera in June.

It’s always a full-on week but in 2025, we had five project managers on site carefully managing 16 projects for multiple clients - working on brands such as Stagwell, Yahoo, Meta, T-Mobile, Braze, New York Times, Basis and branding of some very big yachts for Teads and Criteo! It took 15 installers on site over 12 days in Cannes to lovingly install these projects.

The production for all these projects needs to take place a month before the install, to make sure everything arrives safely in France and is ready to install when the crews get on site. We have a lot of experience with carnets, logistics, and also have a wide network of local suppliers to help on-site too.

Planning is key to delivering outstanding results.